Some clients question whether to take a “risk” on investing in digital marketing and search engine optimization (SEO). We make working with us as low-risk as possible. We offer a free, no-obligation phone consultation to discuss your situation, and we don’t do long-term contracts. Try out our services. Once you do, you’ll see how quickly we can generate qualified leads for your business.

Objections Overruled

Here are some objections we hear from prospective clients, and the reasons why these clients ultimately decide to trust us with their digital marketing needs. In fact, we have a 7-year client retention rate, on average, because our clients routinely reinvest in our services.

Overruled: We are lead generation experts so you don’t have to be.

We’ll begin with your goal—which usually involves getting new business in your door. We’ll discuss your goal during your free phone consultation, and then we’ll take care of everything else.

First, we’ll analyze your current web presence and market position. After that, we’ll explain our findings and present a plan. If you like what we propose, then we’re happy to create all the pieces that generate qualified leads. Whether that strategy involves designing an effective website or executing killer campaigns, we are a full-service agency and can handle all the details.

We don’t stop there. Our sophisticated tracking tools and experience help us to continuously analyze and improve your digital presence. You’ll see visibility go up as we execute your customized digital marketing strategy.

Overruled: We’ll guide you to success.

We get it. Between all the buzzwords and acronyms—SEO, PPC, DM—it’s hard to know where to put your marketing dollars. Some of your peers are paying for billboards, and others swear by AdWords—which is now called Google Ads. Other colleagues are blogging because they think it helps them rank in search results. But with Google changing its algorithm so often, it’s virtually impossible to keep up, unless you’re an expert.

That’s where we come in. We are proven experts in search engine optimization (SEO) and digital marketing. We’ll guide you toward the best strategies that generate the biggest ROI and most leads. We don’t expect you to decipher algorithms nor analyze traffic; that’s our job. We’ll constantly review and rework your strategy to extend your digital reach. All you’ll need to do is meet with your new customers.

Overruled: Let us earn your trust by proving our value.

There are a lot of unscrupulous marketing practitioners preying on law firms and other businesses. The legal sector is one of the most competitive markets for search rankings. You’ve probably heard horror stories about colleagues who paid large sums for SEO and other digital marketing services but saw zero return after being locked into long contracts. Unfortunately, so-called “services” like those have tainted the industry.

Give us a chance to show you how we’re different. For one, we never require long-term contracts. Instead, we prefer to earn your business based on our merit. Once you start working with our team of experienced SEO and digital marketing experts, you’ll see results within the first 30 days, and return on your investment within 90 days. Every step of our process is backed by extensive research and third-party data. Our strategies yield results. That’s why our clients continue to trust our expertise and reinvest in our services, on average for seven years.

Overruled: PPC is the fastest way to burn through your budget.

In PPC schemas like Google Ads, the top-of-page positions may seem ideal. But there are drawbacks. First, the cost per click is high and increases over time. As more businesses compete to have their ad shown, they create bidding wars over the limited ad positions. This ratchets up the average cost per click (CPC). CPC can vary widely depending on your industry or area of practice. For example, ads for personal injury cases can have a CPC of over $150, while those for basic consumer services like dry cleaning can have a CPC of around $4.

Another drawback of PPC is user perception. Internet searchers are less likely to click on a paid ad because they don’t trust them. In fact, less than 15% of searchers click on Google Ads, as opposed to more than 80% who click on organic search results. Appearing naturally in organic search results builds trust with consumers.

But how do you increase your visibility in organic search? That’s where SEO services from proven digital marketing professionals are critical. Rather than blow through your entire budget on a few measly clicks from Google Ads that may or may not be qualified leads contacting your business, it pays to invest more wisely. When you hire us, we ensure your dollars generate the best ROI, and the most qualified leads. We invite you to begin with a free, no-risk phone consultation to learn more.

Overruled: Our results prove otherwise.

Maybe in the past you worked with one of those unscrupulous marketing agencies we mentioned earlier. Or maybe you hired a design agency to create your website because they “also did SEO.” For us, SEO is not an afterthought. It is the main component that yields the biggest results.

We take results very seriously. We’ve built our reputation on generating measurable increases in new business for our clients. Here are just a few examples:

  • Michigan Elite Conditioning for Athletes saw a 1090% increase in acquisition in one year.
  • The Mike Morse Law Firm increased settlements and verdicts 800% over eight years.
  • New Method Steel Stamps grew leads 400% in three months.

Results are all that matter. With so much success stemming from our data-driven approach, it’s easy to see why our clients continue to reinvest in our SEO and digital marketing services, month after month, year after year.

Overruled: Not at the level that we do SEO.

Sure, you may have learned a few SEO strategies over the years. Maybe you like to figure things out on your own and teach yourself new skills. All of that is very admirable. But it’s doubtful you perform SEO at the level we do, while still having time to manage your business.

We are SEO and digital marketing specialists. It’s all we do. We invest thousands of dollars in the newest tools and technology that help us stay abreast of SEO trends and changes to Google’s algorithm. We go deep into tracking metrics and analyzing data.

Our proven results can only come from deep expertise, rigorous attention to detail and constant strategy evaluation. Our tools alert us to changes in your market, so we can act before your visibility is negatively impacted. We invite you to put our SEO skills to the test by scheduling a free phone consultation and bringing your toughest questions.

Overruled: We don’t do long-term contracts.

Some of our clients have been gun-shy about hiring us because they’d been burned before by other marketing service providers. Our clients’ complaints about these service providers ranged from not getting leads to being forced to forfeit their website content when they stopped using the service. But the biggest complaint is that these service providers lock them into expensive, 12-month contracts. Nobody wants that—especially if value is not being delivered.

We offer 90-day initial contracts. We kick off our process with a free phone consultation. Then we evaluate your digital presence and your specific market. We come back to you with a completely customized analysis unique to your position, and we show you our plan for improving your website visibility and reach. If you like it, then we get to work. Most of our clients see results within the first 30 days and all of them see a return on investment within 90 days. We don’t stop there. As long as you want to keep working with us, we’ll keep tweaking and improving our strategies to maximize your visibility.

Each month, you’ll see concrete numbers, real ROI, and recommendations for next steps. There are always ways to improve, if you’ll let us.

We take results very seriously.

We’ve built our reputation on generating measurable increases in new business for our clients. Here are just a few examples:

Below are some of our clients’ results, taken directly from Google Analytics. Every Conversion, aka Goal Completion, is someone finding our clients on the internet and contacting them, either by phone or via a website form. In each chart, the orange line shows Goal Completions for an earlier time period, while the blue line shows Goal Completions for a later time period, after the latest strategy was implemented. Notice the year-over-year or month-over-month increases in Goal Completions/Conversions for each client.

Continuous Growth

The goal of any digital marketing campaign is sustainable, continued growth in the number of new client leads generated. This law practice is enjoying a 41% increase in the number of new client leads over the previous year, without increasing their monthly spend. They were an eProphet Media client both years, and this Google Analytics report shows how we continuously improve our clients’ ROI.

First Month ROI

This law practice previously had a FindLaw site, but the client reported it generated absolutely no leads. Not only did we generate leads for this client during the first month of launch, but we also expanded on that in the second month. We continue growing that number of leads to this day.

Reinvestment Produces Outstanding ROI

After several years as a client, this firm accepted our recommendation that a more robust digital marketing strategy would bear more fruit. It did, resulting in an over 500% increase in leads generated year over year. The client reinvested only 50% more to achieve these results.

Sustainable Growth Over Time

Many businesses have their slow times of the year. But it’s always our goal to provide an increasing, sustainable number of new client leads. This client in the health and wellness industry realized a 165% increase in leads in 2019 over the previous year. We achieved this by executing our digital marketing plan on a website that, when we started in 2015, generated only a few leads a year. Now it generates several times that.

Each month, you’ll see concrete numbers, real ROI, and recommendations for next steps. There are always ways to improve, if you’ll let us.

Contact us today to get started.

Or call 248.923.4590