25X
More Qualified Leads with 1/3 of the Website Traffic
Launch Date: January 2019
Client Since: January 2019
Services:
Website and Content Development, Digital Marketing Campaign, Monitored Website Hosting
Objective:
This Michigan-based estate planning, elder care and special needs law firm had used a popular law directory company, for their internet marketing and website needs. That “finder” site received plenty of website traffic but generated very few new client leads. The attorneys were frustrated with nearly-zero leads and zero return on investment, so they turned to eProphet Media for better results.
Approach:
eProphet Media took a deep dive into their market, to better understand Mall Malisow & Cooney’s positioning, as well as what prospective clients were searching for. From that research, eProphet Media crafted a strategy designed to increase Mall Malisow & Cooney’s search visibility for their legal services. We developed a new website to align with Google’s best practices for achieving high visibility in searches and launched a digital marketing campaign, putting the firm in front of those searching for their services.
Result:
eProphet Media increased Mall Malisow & Cooney’s search visibility in their market. The first month the site launched, the firm saw an increase in new leads that was 25 times what their previous website generated — an exponential bump over the dearth of leads from their old marketing service provider – with only 1/3 of the website traffic the previous website was receiving. We kept the foot on the gas, returning an over 20% increase in new leads the second month. We’ve continued generating new leads every month since.