What Smart Lawyers Know:
In today’s world, it’s clearly evident that every successful business requires an active and functional website. Speaking in literal terms, the website is a reflection of the services you offer, but you still need to have not just “A” website, but a great website. It’s how your potential clients know who you are, and how they have a means of contacting you. This concept holds exceptionally true for practitioners of Law, as the very nature of the business requires dealing with people who are often in less than ideal situations. An alternative way of viewing things is to ask why someone in a happy home with a successful business would require your services.
Why It’s Important
The layman may not understand how different law firms have different specialties. Although both are equally qualified for either task, the fact remains that a Real Estate Lawyer is probably not the best choice for someone facing trial for criminal charges, nor is a trial lawyer going to be the best choice for someone filing legal paperwork concerning Estate Management. Your website is important because it lets potential clients know what you do. It’s a professional courtesy to refer someone who approaches you to someone who better suits their needs, but you can’t make a living by giving free consultations. A great website channels real clients in your direction while diverting people who need a different lawyer away from your firm.
Improve Brand Awareness
One of the first things a website accomplishes is to improve awareness of your brand to potential clients. Name recognition is a tried and true form of marketing, and helps build relationships with both potential clients and the community at large. The “hard” part of your job should be providing the services you are talented and skilled toward providing, convincing client to trust your skills and intentions should simply be a given based on your standing in the community, and your website helps establish such an initial trust.
Again, as this can’t be emphasized enough, you can’t run a successful business without achieving and maintaining your credibility within the community. A website accomplishes neither of those purposes, but it does allow you the opportunity to show what you do, how well you do it, and why someone should hire you for the valuable services you provide. When someone casually asks for lawyer services, their friends are more likely to say your web address than your phone number. Within such a concept, your website is often the first impression people have of you as a lawyer. Don’t ever forget the old saying in whatever form you may have originally heard it, “You don’t get a second chance at a first impression.”
Attract Ideal Clients and Market
A third aspect of your ideal website is that it attracts the clients you need and want to represent. You don’t want your website to be the first search engine result for someone who got a traffic ticket, unless you “do” traffic tickets. Representing a criminal toward their best interests as the law allows is a different scenario than representing a suburban community which has to incorporate instead of being annexed by a larger nearby city. There may be an old building, bridge, or dam that is a community landmark but no longer meets code. In such an instance, a lawyer is needed to file contracts, code requirements, and work with engineers and architects to conduct the project of fixing the situation.
The fact remains, if your Law Offices provide for drug offenders or violent criminals to receive the best possible outcome from their court date, they deserve your services and your website should market you as someone who helps people who have found themselves in a bad situation. If you provide legal legitimacy to business transactions, that can also be a reflection of your web page. Some law offices are based on and sponsored by a religion, others promote themselves based on a political preference. It’s your business to do with what you want, but your website should still reflect what you do, how you do it, and why people may want to hire you for the specialty services you provide.
There are other goals your website can accomplish than simply telling potential clients who you are. You can add contact information, and one-to-one personal contact during normal business hours. Allowing live access is always going to appeal to your clients, assuming they recognize you’re busy with work and will answer their questions as soon as possible if your aren’t immediately available. The website also defines who you are and what you do, which weeds out the nuisance of answering questions for people who need the services you don’t provide.
Website goals can vary according to individual needs, but generally speaking, you want to advertise your service. Your website should draw people in who have need of a lawyer, explain to them what legal services you provide, and then finalize the deal by offering a means of personal interaction.
Things to Consider when Designing a Website
Outside of the legal services you provide, an aspect of your website has to include proven marketing techniques. The website has to be user friendly, allowing for the casual participant to use your information for their own study and private use. It might turn out that a college student quotes you in their thesis paper, then because they know who you are, asks you for help in opening their own business after graduation. Reverse situation says if you have a job opening and know of a law student who already looks to you for mentorship, well, that’s a win-win situation regardless of your perspective. It was as easy to achieve as simply building a nice website which was user friendly and enjoyable for your guests.
We’ve been helping solo practitioners and law firms for over twelve years. We know how to build a website, and understand how to customize your site toward the clients you hope to attract. The most important aspect of a legal team is the services they provide, we can help you do what you do by building a website to let others understand how good you are at what you do