Why Us

Overruled: We are internet lead generation experts so you don’t have to be.

We’ll begin with your goal—which usually involves getting new business in your door. We’ll discuss your goal during your no-cost phone consultation, and then we’ll take care of everything else.

First, we’ll analyze your law firm’s current web presence and market position. After that, we’ll explain our findings and present a digital marketing plan. If you like what we propose, then we’re happy to create all the pieces that generate qualified leads. Whether that strategy involves designing an effective website or executing killer campaigns, we are a full-service digital agency and can handle all the details.

We don’t stop there. Our sophisticated tracking tools and experience help us to continuously analyze and improve your digital presence. You’ll see search visibility go up and the number of qualified leads our efforts generate increase as we execute your customized digital marketing strategy.

Overruled: We’ll guide you to success.

We get it. Between all the buzzwords and acronyms—SEO, PPC, DM—it’s hard to know where to put your marketing dollars. Some of your peers are paying for billboards, and others swear by AdWords—which is now called Google Ads. Other colleagues are blogging because they think it helps them rank in search results. But with Google changing its algorithm so often, it’s virtually impossible to keep up, unless you’re an expert.

That’s where we come in. We are proven experts in search engine optimization (SEO) and digital marketing. We’ll guide you toward the best strategies that generate the biggest ROI and most leads for your law firm. We don’t expect you to decipher algorithms nor analyze traffic; that’s our job. We’ll constantly review and rework your strategy to extend your digital reach. All you’ll need to do is meet with your new customers.

Overruled: Let us earn your trust by proving our value.

There are a lot of unscrupulous marketing practitioners preying on law firms and other businesses. The legal sector is one of the most competitive markets for search rankings. You’ve probably heard horror stories about colleagues who paid large sums for lawyer SEO and other digital marketing services but saw zero return after being locked into long contracts. Unfortunately, so-called “services” like those have tainted the industry.

Give us a chance to show you how we’re different. For one, we don’t ask for long-term contracts. Instead, we prefer to earn your business based on our merit. Once you start working with our team of experienced lawyer SEO and digital marketing experts, you’ll see results within the first 30 days, and return on your investment within 90 days. Every step of our process is backed by extensive research and third-party data. Our strategies yield results. That’s why our clients continue to trust our expertise and reinvest in our services and our average legal client has been with us for seven years.

Overruled: PPC is the fastest way to burn through your budget.

In PPC schemas like Google Ads, the top-of-page positions may seem ideal. But there are drawbacks. First, the cost per click is high and increases over time. As more businesses compete to have their ad shown, they create bidding wars over the limited ad positions. This ratchets up the average cost per click (CPC). CPC can vary widely depending on your industry or area of practice. For example, ads for personal injury cases can have a CPC of over $150, while those for basic consumer services like dry cleaning can have a CPC of around $4.

Another drawback of PPC is user perception. Internet searchers are less likely to click on a paid ad because they don’t trust them. In fact, less than 15% of searchers click on Google Ads, as opposed to more than 80% who click on organic search results. Appearing naturally in organic search results builds trust with consumers.

But how do you increase your visibility in organic search? That’s where SEO services from proven digital marketing professionals are critical. Rather than blow through your entire budget on a few measly clicks from Google Ads that may or may not be qualified leads contacting your business, it pays to invest more wisely. When you hire us, we ensure your dollars generate the best ROI, and the most qualified leads. We invite you to begin with a free, no-risk phone consultation to learn more.

Overruled: Our results prove otherwise.

Maybe in the past you worked with one of those unscrupulous marketing agencies we mentioned earlier. Or maybe you hired a design agency to create your website because they “also did SEO.” For us, SEO is not an afterthought. It is the main component that yields the biggest results.  In fact, our legal clients report that 85-90% of the leads we generate are qualified, meaning they are people in their market looking for help with a practice area that they service.

We take results very seriously. We’ve built our reputation on generating measurable increases in new business for our clients. Here are just a few examples:

• Attorney Wendy Alton started her own practice and experienced a 300% increase in client intakes in her first month over what she was generating at her prior firm.
• Jeffrey Buehner, PLLC qualified leads increased 112% from 2019 to 2021, with zero additional spend.
• Our consistent, proven SEO process lead to Hackman Hulett LLP experiencing a 71% decrease in cost per lead in 2021 compared to 2020 with no additional spend.

Results are all that matter. With so much success stemming from our data-driven approach, it’s easy to see why our clients continue to reinvest in our SEO and digital marketing services, month after month, year after year.

Overruled: Not at the level that we do SEO.

Sure, you may have learned a few SEO strategies over the years. Maybe you like to figure things out on your own and teach yourself new skills. All of that is very admirable. But it’s doubtful you perform SEO at the level we do, while still having time to manage your business.

We are lawyer SEO and digital marketing specialists. It’s all we do. We invest thousands of dollars in the newest tools and technology that help us stay abreast of SEO trends and changes to Google’s algorithm. We go deep into tracking metrics and analyzing data.

Our proven results can only come from deep expertise, rigorous attention to detail and constant strategy evaluation. Our tools alert us to changes in your market, so we can act before your visibility is negatively impacted. We invite you to put our SEO skills to the test by scheduling a free phone consultation and bringing your toughest questions.

Overruled: We don’t do long-term contracts.

Some of our clients have been gun-shy about hiring us because they’d been burned before by other marketing service providers. Our clients’ complaints about these service providers ranged from not getting leads to being forced to forfeit their website content when they stopped using the service. But the biggest complaint is that these service providers lock them into expensive, 12-month contracts. Nobody wants that—especially if value is not being delivered.

We offer 90-day initial contracts. We kick off our process with a free phone consultation. Then we evaluate your digital presence and your specific market. We come back to you with a completely customized analysis unique to your position, and we show you our plan for improving your website visibility and reach. If you like it, then we get to work. Most of our clients see results within the first 30 days and all of them see a return on investment within 90 days. We don’t stop there. As long as you want to keep working with us, we’ll keep tweaking and improving our strategies to maximize your search visibility.

Each month, you’ll see concrete numbers, real ROI, and recommendations for next steps. There are always ways to improve, if you’ll let us.