If you’re a personal injury attorney, then you already know you’re in one of the most competitive areas of law. That competition only intensifies online. Luckily, personal injury lawyer SEO can play a critical role in your success.
Start by asking yourself these 10 questions.
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If someone searches for “personal injury lawyer near me” or “car accident lawyer in my city,” will your website show up at the top of the first search engine results page (SERP)? If not, you likely don’t have an effective personal injury lawyer SEO strategy and are missing opportunities to generate new business.
There are a few ways you can check. One is to use Google Trends to view the popularity of search terms over time. This lets you to spot trends and generate a list of popular search terms that relate to your practice areas. Another way to test visibility is to use a tool that doesn’t take into account your personal search history. Check out “Search Engine Results 101” to learn more. There, you can download a PDF that outlines how to test your site rankings in a few easy steps.
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If your website is visible, then visitors will come to your site. But then what happens? Does the look, feel and tone of your website reflect your brand? For instance, do you often take clients who cannot afford representation and charge them a 30% settlement fee? Or are you a national-level firm with thousands of prior positive case results? These two websites would, and should, look quite different from each other. Make sure you are appealing to the audience you want to attract.
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It’s important to have calls to action that improve lead generation. That is how you convert random visitors into prospective case leads. Good engagement with your website shows Google that visitors want the information you offer. Make sure visitors are clicking through to sections like “About Us,” “Case Results,” and “Contact Us.” If visitors submit a contact form or click a phone number to call you, then not only are they new leads for you, but they also show Google that visitors are finding the information they seek. This bodes well for remaining visible online.
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Do you know how many people search for your services using mobile devices versus desktop computers? If your market is anything like the industry average, then it’s about a 50%-50% split. Site loading speed is a big ranking factor in Google’s algorithm, so make sure:
All these factors are important because personal injury law is so competitive. Every advantage you can eke out will help you gain more business.
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Do you have good review profiles on Google My Business, Facebook, FindLaw, Yelp and Thumbtack? Have you responded to any and all negative reviews? Unfortunately, people are more likely to leave reviews for negative experiences than for positive ones. While you can’t control people’s opinions, at least you can communicate and respond to negative reviews. This shows potential clients that you hear the complaints and you’re trying to make things right. The worst thing you can do is to have multiple negative complaints and not address them.
Prospects are researching you not just on your own website, but on social media platforms as well. Anything you can do to gain an advantage in the personal injury law market is well worth the effort.
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Google likes to see fresh, current content. Have you posted any new articles recently? Is your business information up to date on your website and Google Business Profile? Car accident laws and insurance laws change, which creates an opportunity to update your website content along with them. Also, if you have a disclaimer line at the bottom of your website, it’s important to update that too to show people the content is still relevant.
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Awards/settlements for personal injury cases tend to be much higher than other types of cases. And where there’s money, there’s competition. If your website is at the top of a SERP, then you could get the $2 million case as opposed to your competition who is ranking a little lower on the page. But if you don’t earn that top spot organically, then you can only get there with paid advertising. The average cost per lead for “car accident lawyer” or “personal injury lawyer” in Google Ads is up to $175 in some markets. That’s extremely high. Organic SEO, on the other hand, offers the lowest cost per lead.
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If you have a well-thought-out search engine optimization (SEO) plan, then you pay less for leads. That’s because good personal injury lawyer SEO helps your site rank higher organically. Google sees your content as valuable and trusted, and then gives it a higher quality score.
Every dollar you invest in high-quality SEO ultimately lowers your cost per lead. Once you set up good SEO, it keeps going. You don’t have to turn it on or off like paid ads. People trust Google to show them the best results, so they continue to click on and engage with your site, which keeps the cycle going.
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Before you can have good personal injury lawyer SEO, you first need good content. Your website must do a lot of heavy lifting. It’s not enough to just list your bio and contact info. Your content is the place to:
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The best way to know if your website is doing what you want it to do is to get someone’s opinion. But not a friend, family member, or peer. You should ask someone you don’t know—who is also well-versed in branding and personal injury lawyer SEO—to review your website and provide honest feedback.
We can help you with that. At eProphet Media, we consistently generate results for our clients. They do not need to turn campaigns on or off. They just let personal injury lawyer SEO do its job because we do ours.
Not just any SEO firm can master the nuances of Personal Injury Lawyer SEO. We’ve been at it for 15 years. We know exactly what to do to improve your web presence. Let our seasoned professionals create high-performing digital marketing strategies that bring in qualified case leads month after month.
Once you put Personal Injury Lawyer SEO in place, you won’t need to hustle as hard for new business. The qualified leads will start rolling in from your website and finely tuned digital media presence. Our clients say around 90% of the leads they receive from our efforts are highly qualified leads.
Personal injury is one of the most competitive practice areas in the United States when it comes to law firm marketing. You need lawyer SEO experts to dive deep into your market in order to develop an effective presence when potential clients are searching for your services. We’re here to help you perfect your online presence and secure qualified leads. Contact us for a no-cost, no-obligation consultation. With one phone call, we can assess your situation and determine the best digital marketing strategy for your personal injury law firm.
Ready to start seeing results? Let’s Talk.