What is Lawyer SEO?

What Can SEO Do for Your Law Practice?

The better your visibility in search engine results, the more traffic your website will receive. Google is a great way to improve brand awareness and capture potential clients at their time of need. When a global pandemic makes people consider wills, trusts and estate planning, they turn to Google to find a lawyer who can help them. With organic Lawyer SEO, a law firm can maintain their high search visibility even if their office is closed during the COVID-19 shutdown and they’ve paused their other marketing. Think of it as a billboard for your business, that’s only shown to people who are actually looking to hire you.

The great thing about organic search engine optimization is that once you set it up, it keeps working for you. It’s not like paid ads that you turn on or off. With paid ads, the price per click goes up when multiple law firms are bidding for the same keywords or advertising on the same directory. But with Lawyer SEO, the price remains consistent for the same level of service.

Why Is SEO For Law Firms Becoming So Popular?

There are likely many reasons why more attorneys are searching for Lawyer SEO:

» Paid ads and directory services are becoming more competitive and expensive, driving up the cost per lead more and more as time passes.

» These directory services are notorious for producing too many junk leads.

» Older law firm partners are retiring and taking their referral networks with them.

» Attorneys are hearing about the success their peers are having with SEO.

» Lawyers aren’t seeing their law practice on the first page of Google search results when conducting their own searches.

» Attorneys turned off paid ads while their offices were shut down during COVID-19. They now realize they’ve lost business to other lawyers who had a stronger organic search presence built with SEO.

What About DIY SEO?

Attorneys are becoming savvier as they search the internet for Lawyer SEO. They seek tips and tricks to help them do their own Lawyer SEO and improve their online visibility. Many want to boost the number of calls and leads they get from their websites and gain more control over their market positioning.

The problem with do-it-yourself SEO is that the dribs and drabs of DIY dabbling don’t produce significant gains. Done right, SEO is a full-time job. It takes consistent work to be truly effective. Most lawyers don’t have the luxury of additional time to master the nuances of proper SEO. But to be truly successful, you need more than the basics. That’s why so many of your competitors have been searching for a SEO agency recently, they realize the benefit of working with SEO experts.