Any attorney seeking more qualified leads needs to harness the power of internet search engines. Why?
Approximately 96% of people needing legal services search for them online. Out of that huge number, 87% hire the first attorney they contact.
That means a law firm’s website that isn’t taking advantage of good lawyer SEO could be giving up dozens of clients each month to their competition.
At eProphet Media, we provide good lawyer search engine optimization to help our law firm clients grow by generating a sustainable stream of qualified leads month after month.
But what does that mean for you? And how can your practice use good SEO to grow?
What is SEO?
Search engine optimization, or SEO, is the practice of aligning a website and digital presence with what search engines like Google are looking for in order to be at the top of the search results.
The goal is to improve your website’s visibility on search engines. That means your law practice is at the top of the search engine results page (SERP) for the various terms that your target market is searching for.
However, search engine algorithms change over time. On top of that, the competition among lawyers to have high search visibility in their market is constantly growing.
This means an attorney’s web presence has to continuously adapt to match what the latest best practices are to keep attracting potential clients from search engines.
All of this ongoing effort, updating, and maintenance is part of search engine optimization.
So… What is Good Lawyer SEO?
Just having an attorney’s website show up on SERPs doesn’t mean it is optimized for search engines.
Rather, good lawyer SEO generates qualified leads, keeps you ahead of your competition, and reacts to changes in your market.
This is accomplished by using the right marketing strategy for your legal services. It provides you with an online presence that is aligned for your unique law practice and market, allowing your website to have good search visibility and appear in the top few search results for specific legal search terms.
Ranking at the top of search results is crucial, since users typically do not look beyond the first page of these results.
However, good SEO is measured by more than just the results you get from a search engine. Really, it should be measured by the number of qualified leads it produces for your practice.
To produce these qualified leads, good lawyer search engine optimization works together with the rest of your attorney marketing strategy to clearly present all the information that both search engines and your potential client wants to know.
This includes what potential leads are looking for when they visit your website: how your law practice can help them with their legal problems, how much success you have achieved for others like them, and what past clients have to say about their experience with your firm.
Search engine algorithms look for these and other factors of your digital presence to determine your visibility in search results. As these algorithms change and competition grows, your website must adapt while still successfully reaching your human audience.
Good SEO and digital marketing for attorneys includes:
- Data That Matters to You – tracking your number of leads, determining how they came to your website, and what percentage of them are qualified
- Content Strategy – creating content that attracts your ideal clients and motivates them to contact you
- Branding – setting your firm apart from the competition with design, messaging, and content
- Social Proof – showing your potential clients that you have already helped people just like them solve the same problems they have
- User Experience – creating an easy-to-navigate website with a flawless presentation on any device
Good SEO Matters to Lawyers
Why is good SEO so important? Because search engines can play an enormous part in providing your practice with the qualified leads it needs to grow.
For example, about 66% of call conversions in the legal sector are generated by organic search results from search engines. And as mentioned earlier, 96% of people looking for legal help search online.
That means good SEO creates lasting, sustainable growth by making you highly visible for internet searches in your practice area and market.
Good law firm marketing combined with lawyer search engine optimization from eProphet Media also makes the perfect first impression that convinces a qualified lead to contact you.
This first impression is crucial for your leads to become clients, since the average web user takes only a few seconds to decide if you are the law firm or attorney they need, or if they should keep searching.
We do this by creating and implementing a highly-scalable digital marketing strategy that positions your legal firm as successful, trustworthy, and ready to help.
Our results are achieved for practices of all sizes and types–from solo practitioners to large firms–all across the USA.
How to Ensure Your Law Firm Website Has Good SEO
By now, you’ve seen how important search engine optimization is to attract the qualified leads your law practice is looking for.
So how do you know if your website is performing as it should with searches in your practice area?
Don’t be misled by simply checking your website visibility from a quick search on Google or other search engines using computers in your office, personal computer, or mobile devices.
This is an inaccurate test that returns misleading results, since your office computer web browser or other devices have their search history saved by Google and are loaded with tracking cookies.
These cookies affect the search algorithms to show your website higher in search results than it actually is. That means your leads aren’t seeing you, even though you’re falsely seeing yourself at the top of searches. Thus, trusting the results of a self-search method will cost you the qualified leads you’re looking for.
Instead, there are tools that accurately reveal if you have good lawyer SEO. For example, you can visit this page to learn how to accurately check your site’s search visibility.
However, the best way to determine if your law firm is optimized for search engines is by receiving a growing number of qualified leads from your website.
Receiving these leads from your website is the only measurable way that can’t be misinterpreted or faked, since they provide clear evidence that it’s attracting potential clients who are already searching for help in your practice area and are in the market you serve.
If you need more qualified leads from your website, turn to eProphet Media. For over a decade, our attorney clients like you report that 85-90% of the leads we generate are qualified and ready to hire a lawyer.
Get More Qualified Leads with Lawyer SEO from eProphet Media
With over 15 years of experience providing good lawyer SEO, we’ve helped attorneys from a wide range of practice areas craft the best possible digital experience to connect with their ideal clients.
Learn more about how our legal clients grow their search visibility and qualified leads on an ongoing basis.
Good SEO Generates a Steady Flow of Qualified Leads Each Month
Our legal clients continue to enjoy qualified lead growth by using our good lawyer search engine optimization strategies that were tailored specifically for their practice areas, market, and targeted audiences.
We’ve helped both small and large law firms achieve unprecedented growth, including a number of attorneys who have partnered with us for over a decade.
Contact eProphet Media for Good Lawyer SEO
Work with us to create a highly visible online presence that generates a sustainable, increasing number of qualified leads.
Contact eProphet Media today to schedule your no-cost, no-obligation consultation to understand everything needed to transform your online presence and grow your law practice.
Call us today at 248.923.4590 or fill out the form below.
We don’t ask for long term contracts.
Our average legal client has been with us for seven years.