What is Bad Lawyer SEO?
Is your web presence suffering from bad Lawyer SEO?
Are You Missing Out on New Clients Due To Bad Lawyer SEO?
Here’s How to Find Out.
Roughly 96% of people seeking legal advice search online. Take a second to think about how this affects your law practice: This means any lawyer looking to grow needs to be visible in online searches.
So how visible is your law practice?
For over 15 years, eProphet Media has successfully used SEO to help lawyers like you grow their search visibility by as much as 1,800%.
Since we know what good lawyer SEO is, we also know how to help you identify and avoid bad lawyer SEO.
What is Lawyer SEO?
Any attorney who wants their law practice at the top of search engines will need to utilize search engine optimization, or SEO.
Lawyer SEO aligns your law practice’s digital presence with what search engines like Google are looking for, improving your visibility in the search engine results pages (SERPs). But improving your search visibility requires continuous attention.
This is because search engine algorithms change over time, along with the constant competition attorneys face with other attorneys who are also trying to rank at the top of these results and achieve high search visibility.
That means your digital presence has to keep adapting to include the latest SEO best practices to appear in front of clients searching for your services in your market.
When you keep up with these search engine updates and requirements while staying ahead of your competition, you can enjoy a continuous stream of qualified leads from your website.
What Is Bad Lawyer SEO?
Lawyer SEO is designed to get your law firm in front of people searching for what you offer in your market.
So why would any SEO be bad?
Because not all search visibility results in more clients. Getting the wrong kind of search visibility causes lawyers like you to waste time, money, or both.
For example, having your website show up in the wrong search results or in a market you don’t serve will waste your time by attracting people who aren’t really looking for your legal services. Of course, you’ll want to deal professionally with them, which means answering their questions and directing them somewhere else. But none of these people become your client.
In other cases, attorneys mistakenly believe they can check their search visibility by entering their name into a search engine and scanning the results.
This doesn’t work because search engines like Google store cookies on devices and save search history, which prevents lawyers from accurately self-testing their SEO. They also know where each user is located, so if you search from your law office, you’ll only see skewed results.
Another example of bad lawyer SEO is when attorneys receive complex charts, graphs, and other lists of metrics relating to their website and assume this means they’re highly visible online or that their SEO is working.
However, bad marketing agencies often confuse attorneys with metrics that do not matter. All of the data and metrics they display may not show the one thing that’s actually important to lawyers: a steady increase in qualified leads from their digital presence.
As a result, they have wasted money on marketing that doesn’t actually help them grow.
How to Identify Bad Lawyer SEO
At this point, you may be questioning how your online presence is performing.
To make sure you’re not wasting your marketing dollars, look at these telltale signs that your attorney website has bad SEO. These include:
- No qualified leads or fewer leads each month as time passes
- No noticeable improvements in search visibility in your market, or even declining search visibility
- Useless reporting that focuses on statistics like increased traffic or lower bounce rates, but still produces few qualified leads
- Not having tracking setup, which prevents you from identifying the source of a lead (for example, knowing if the call came from someone who found you on social media or via a Google search)
- Contacts from people who only have questions, want legal services you don’t provide, or reach out from locations you don’t serve
- Ongoing blog posts created on a regular schedule that may generate additional site traffic, but do not increase your qualified leads or search visibility in your market
- Needing to make a sudden shift to paid advertising like pay-per-click (PPC) ads or search ads because SEO is not working
- Growing SEO spending for fewer qualified leads
- No clear digital marketing strategy that is based on your goals for your law practice.
If you’re experiencing even just one of these symptoms, you need to make changes to stop wasting time and money on marketing efforts that are holding back your law practice.
What to Do if You Have Bad SEO
As mentioned earlier, 96% of people use search engines to find the legal help they need. That means bad lawyer SEO can’t be ignored if a law practice wants to remain competitive in their market. So if you recognize any of the signs listed above, you’re likely losing qualified leads to your competition on a daily basis.
Fortunately, there are ways to identify and correct matters to help your law practice start attracting qualified leads.
The first step to take is to accurately analyze your website here. This will allow you to assess and establish your law firm’s search visibility in Google in your market.
From there, you can utilize proven digital strategies used by eProphet Media to improve your search visibility. This includes developing an online presence for your practice that showcases who you are, what you offer, and why you’re the best choice in your market.
Good Lawyer SEO from eProphet Media
Because the best practices and requirements that create good lawyer SEO are constantly changing, you need digital marketing strategies that change with it.
eProphet Media stays on top of every search engine trend, algorithm update, and how your competition in your market is performing. This ensures that our clients’ practices enjoy a sustainable stream of qualified clients contacting them, year after year.
As a result, we have clients that have stayed with us for over a decade–even though they aren’t under contract. Experiences like these show the unbeatable ROI of good SEO for your practice.
Proof Our SEO For Attorneys Delivers
Nothing proves success like results. And for over 15 years, eProphet Media has produced results for our law firm or legal clients of all different sizes and practice areas across the USA.
We’ve help everyone from solo practitioners to large firms continuously grow their list of clients and dominate their market. Take a look at SEO results from a wide variety of law practices we’ve served, all of whom enjoyed results that exceeded their expectations.
Want a Marketing ROI For Your Law Firm That Keeps Improving? Contact eProphet Media
eProphet Media has successfully helped countless lawyers like you use properly utilize SEO and digital marketing to continuously attract qualified leads, providing our attorney clients with an ROI that often improves over time. If you’re worried about your search visibility or don’t know where to start, contact us today for a no-cost consultation. We’ll provide the answers and help you’re looking for to grow your law practice.
Call us today at 248.923.4590 or fill out the form below.
No long term contracts.
Our average legal client has been with us for seven years.