For potential clients to trust your law firm, they will first need to see a professional website that is designed to build authority.
That means your law firm website needs to incorporate specific design elements in order to establish your practice as the best choice within your market.
No matter how accomplished you are as an attorney, it won’t do you any good unless your potential clients know about it.
That’s why a well-designed law firm website is so important: it communicates who you are, what your legal services provide, and what makes you the best choice to your target market.
eProphet Media has helped dozens of attorneys and law firms design and develop a website that communicates exactly what they need to grow their client list and practice.
Let us highlight what aspects of design your law firm website needs.
A well-designed law firm website is about more than just listing your location and contact information online. Rather, it’s about using a powerful marketing tool to accomplish these objectives:
It can also save you time and energy by diverting away the wrong type of people in search of other legal services not related to your practice. Knowing how important your law firm’s website is, let’s take a look at how design features come together to make the impact you’re looking for.
In other words, it’s an extension of your law firm that directly connects you with the potential clients you’re looking for.
Many people may not even understand the difference between a real estate lawyer and a personal injury lawyer, nor do they know what makes one law firm better than the other. This is where a well-designed website comes in.
When your website has been properly developed, it will:
It can also save you time and energy by diverting away the wrong type of people in search of other legal services not related to your practice.
Knowing how important your law firm’s website is, let’s take a look at how design features come together to make the impact you’re looking for.
Think about what matters from a potential client’s perspective:
they’re visiting your website to see if you can provide the help they’re looking for.
You’re more than an attorney; you’re a brand. This is true of all law practices, whether they know it or not.
Whether it’s your logo, colors, messaging, tone of voice–all of these aspects of your law firm come together to create a recognizable identity that can encourage leads to contact you–or motivate them to look elsewhere, depending on how you communicate.
A major goal of brand awareness is to create familiarity within your market. Since we all tend to trust someone we know, brand development can be used on your website to build relationships with both potential clients and your community in general.
The branding on your law firm’s website can have an enormous impact on how your market perceives you, what you do, and why you do it.
All of this can improve awareness of your brand with potential clients, encouraging them to trust you with their legal needs.
To improve your brand awareness, your website should embody these branding attributes:
Your website’s visual design elements should all come together and complement one another. Whether you want a visual identity that’s established or cutting-edge, local or national, the goal is to create a consistent, cohesive brand image that is recognizable and builds trust within your market.
Visitors to your website will partially judge your law practice based on how professional everything looks, regardless of your credentials, history, or number of cases you’ve won. That’s why it needs a high-quality design that is displayed correctly on all devices.
A skeptical lead will leave your website if it doesn’t immediately establish you as a helpful authority in your field. To do this, you need a clean, user-friendly interface that helps visitors easily find what they’re looking for. You also need the right words and content to elevate your offering.
Once your branding is consistent with who you are, what your firm does, and who you serve, you need to use your website to build your brand’s credibility.
Since a recent survey showed that the internet is the preferred resource for people looking for information on their legal problems, having a credible law firm website is essential to bring in new leads.
Afterall, your website is likely the first point of contact for potential clients. This is true for people who visit your website from search engines like Google, or when someone refers a friend to you.
In either case, your web site needs to build your credibility to provide a first impression that promotes trust in your legal services over your competition.
To use your website to establish credibility, make sure to include these design aspects:
When you provide up-to-date, accurate information about your services and legal news, you are showing potential clients that you take your practice seriously. This demonstrates your firm’s ongoing commitment to clients, transparency and professionalism, all of which builds trust with your visitors.
By using your website to show client testimonials, case studies, success stories, and attorney profiles, you can highlight why you should be trusted and what your firm has already accomplished for other clients.
Clear, concise content gets read by visitors. That means the design of your website should focus on what you want the visitor to know to encourage them to trust you enough to contact you.
You’re not just looking for more leads–you’re looking for qualified leads. In other words, people ready to hire an attorney who are in need of your specific legal services.
But as mentioned earlier, most people don’t know the difference between a real estate lawyer and a personal injury lawyer. That means you need to have a website that’s designed to attract the right type of lead that you want to represent.
You can design your website to help you do this. It should reflect what you do, how you do it, and your experience helping others in your specific areas of practice.
The most important design aspects that help attract your ideal client include:
Having carefully chosen content that addresses the specific concerns and needs of your target audience will attract the right type of client to your site. Once there, this content will encourage them to contact you for your attorney services.
Having a seamless, intuitive design makes your legal services stand out to visitors. This includes providing the information they need in a clear, helpful way to improve user satisfaction.
Once you have the right leads on your website, you can use strategically placed calls-to-action that guide visitors towards taking the step you want them to take, whether that means calling you, filling out a contact form, or scheduling a consultation.
Whatever goals your firm wants to accomplish, you can design your website to help you achieve them.
Afterall, there’s more to a law firm website than simply telling potential clients your name, location, and phone number. Rather, a well-designed law firm website can accomplish specific goals such as:
When your attorney website combines the right design elements with carefully chosen content strategies, it can be used to convert visitors into qualified leads and increase your client base.
Through thoughtful design and content, many practices have set themselves apart from competitors by using their websites and digital presence to position themselves as a leader in their area of law.
Some practice areas aren’t just looking for more leads; they want the right client that will keep coming back to them for their legal services. By establishing your authority while providing valuable resources and easy access to your services, your website can enhance client satisfaction and loyalty.
On top of these broad goals, you can also use your website to filter out the people you’re not looking for. You can do this by clearly defining who you are and what you do, which will save you time and energy by weeding out leads who only ask questions about legal services you don’t actually provide.
Having developed websites for attorneys over the past 15+ years, we understand the many challenges that arise while designing a law firm website.
That’s why it brings us such satisfaction to provide the answers busy attorneys need in order for their website to attract the right types of leads.
However, our abilities go far beyond law firm websites; we know which law firm marketing channels produce the best ROI, what it takes to get good law firm SEO to attract the leads looking for your services, and more.
To help you make the best decisions for your practice, we’ve compiled a 2026 Law Firm Marketing Guide that provides the trustworthy answers that busy attorneys like you need. Let us provide the marketing guidance you need to make the right decisions that produce the most qualified leads.
Your flawless website design won’t have an impact if people can’t find you when they search for your legal services online.
eProphet Media knows how to optimize each design element to help convert law firm website visitors into signed clients.
If you have questions about your law firm’s website or digital presence, feel free to chat with our knowledgeable law firm website design professionals. Give us a call today at 248-923-4590 or use our contact form.